OUR STORY
See how Supa Mama® Invests in the Dignity of Women and how Your Rands do Good
At Supa Mama®, we believe in the power of women and the difference they can make. That’s why we started the Invest In Dignity Foundation® and Women in Recycling initiative—to create opportunities for women, especially those who are unemployed or facing tough times, while also taking care of our planet. To date, we have empowered over 300 women in Kwazulu-Natal.
The Supa Mama® Story!
At Supa Mama®, we're all about making life a little easier and a lot greener for South African families. What started with a simple idea—to provide reliable, eco-friendly refuse bags—has grown into something much bigger. Today, Supa Mama® is your go-to brand for everyday kitchen essentials, all designed with the environment and our communities in mind.
From the beginning, we’ve focused on quality. Whether it's our refuse bags, resealable bags, or baking paper, we make sure every product does its job well, while also being kind to the planet. Each time you choose Supa Mama®, you’re not just picking a product—you’re joining a movement towards a healthier, more sustainable future.
But what sets us apart is our heart. Supa Mama® is deeply committed to uplifting the communities we serve. We’re here to create opportunities, support local businesses, and empower those who need it most. Because for us, it’s not just about products—it’s about making a real, positive impact in the lives of our customers and their communities.
How We Do It
Training and Empowerment
We begin by offering training that gives women the skills they need to thrive in the recycling industry. From understanding waste management and sorting materials to learning business basics, we make sure they’re ready to succeed and grow in this field.
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Creating Economic Opportunities
We buy uncontaminated plastic waste from the women and recycle it into raw material for our Supa Mama® refuse bags. This not only provides them with a steady weekly income but also gives them a chance to escape the poverty cycle with their families.
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Making a Difference for the Environment
By empowering women to get involved in recycling, we’re making a real difference for the environment. Our initiative helps increase recycling rates and reduce the amount of waste sent to landfills. The more we recycle, the smaller our environmental footprint becomes, making our communities cleaner and greener.
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Uplifting the Community
The benefits of the Women in Recycling initiative go beyond just income. As these women gain financial independence and new skills, they’re better able to support their families and contribute to their local economy. This initiative also helps build a sense of pride and community spirit, encouraging others to get involved in recycling and caring for the environment.
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Partnering for Greater Impact
We know that we can achieve more when we work together. That’s why Supa Mama®collaborates with customers, retailers, NGOs, and other stakeholders to expand the reach of the Women in Recycling initiative. These partnerships are key to providing the infrastructure, funding, and support needed to make a bigger impact and reach more women across South Africa.
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Thank you for buying a Supa Mama product; Your Rands do Good.
